I've heard many variations of this contest, called many different things. Here's the basics of it. You're wanting people to listen for a designated period of time, and have them remember what they heard!
To start, the jock picks a song within in a certian time frame, for our sake lets use one hour. He tells the audience to start listening now, some time within in the next hour he will activate the free money music machine and give someone a chance to guess which song is in the machine. They, (listener) need to keep track of all the songs starting now.
The audience then listens for a pre-determined sounder as their cue to call in.
When the listener gets through, they get to pick one of the songs in the past hour. They then punch in the code to activate the FMMM, which happens to be your frequency, on their phone. The code activates the machine,(you supply the sound effects and a clip of your pre-determined song) and if the listeners song matches yours they win. If not, they get a t-shirt, or something from the prize vault.
We used the contest once to register folks for a grand prize drawing which happened at the end of book. This way the loosers got a little more than just a parting gift, and this also allowed us to work in MORE sponsors! (people can register for the grand drawing at participating sponsors to get in the grand prize drawing in case they can't qualify on the phone)
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