Have your morning guy announce the Workday Classics at 10 after the hour during the morning show. The Workday Classics are nothing more than a song that you would normally play during a normal hour that will be the listeners que to call in and qualify for the grand prize.
Put out registration boxes at "participating sponsors" and pick on grand prize qualifier from each sponsors box.
Total amount of qualifiers is up to you. We used only 100, qualifying 3 people daily and then drawing from the sponsors boxes.
You grand prize depends on how you sell you sponsors. We gave away a Plymouth Neon, or $50k.
The 'or' worked by eliminating the 99 qualifiers by drawing random names out of a hat. Last one in the hat drew out of a drum of 100 slips. 99 said new car, one said $50k. Good odds in the first round 1 in 100. (which ended up being 1 in 87 since you had to be present to win and not every one could show up for the contest) We gave no consolition prize to the loosers, but the possibility is there if you have the means to do so. Trips, dinners, music etc. Just work with it!
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