Here's a great contest I thought of while driving through the mall parking lot over the weekend. I'm sure someone has done this before I thought of it, but I've never heard of it, so I'm claiming it!
The summer months are already here, but you can do this if you hurry. If not, try for next year, and take your time.
We all hate getting into our cars and grabing a hot steering wheel. Now most of us have those cardboard shields to put in the window, but are usually in to big of a hurry to put in up. How about if you could win cash just for putting it in the window? Well here's the idea.
Have the things printed up with your station logo on one side, on the other, put the standard, "Send Help" like you see on most. Gather sponsors for the promotions and have them work up some type of cheep coupon to put on the shield too. The coupons in a column that you have the printer add extra to the shield when it's printed. (like having an extra fold on one end of the shield) Or if you want, just have the sponsors logos printed on the bottom edge of the thing. Working in sponsors for this thing is easy, just use your imagination.
Have listeners pick one up at the station or participating sponsors. You can even charge them a couple of bucks for one and give the money to chairty. Then tell the listeners to make sure they use the signs, (logo side up) and if the Parking Patrol spots their car, and tickets their windshield, they could win (insert fabulous prize here). Qualify them for a grand prize,or just do what ever. Again, this is a simple contest, takes very little leg work and gets your logo seen all over the place, this summer, and the summer after that, and the next.....
One thing to keep in mind, when you ticket the cars, write down the type of vehicle and the plate #. Just in case someone decides to swipe the ticket and claim it for their own. On the ticket tell the person what they won or qualified for and that they need to bring their vehicle with the ticket to the station to claim the prize etc.
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