Secret Sound


Awesome Promotion which can be used in all dayparts.

The Secret Sound is a promotion is which all dayparts or just selected ones can benefit. It is an excellent way to boost a weak time slot by playing the contest just during those hours. The contest requires a financial commitment on the stations part, and I'm sure there is a way to work in a sponsor with the promotion, however I've not seen it done.

Before I tell you how it works, first lets get a few things out of the way. For starters you need real sound for this contest. Not, and I repeat, Not sound effects, or it will be too easy. They need to be short and audible. A pin drop will not work too well. Get creative with the sounds. (examples will follow) The whole idea is to play the sound only within pre selected hours and at the very beginning of the day when you announce those hours. If you play it too often, people have more of a chance to listen to it and then figure it out.

Ok, now the contest.

1. Have two or three pre set times in which you will announce each day (morning) the times at which you will play the game. At those times, announce which time throughout the day you will play the secret sound and give someone a shot at the cash jackpot. Each time,(two or three times) you announce the times give the audience a free shot to hear the Secret Sound. Also announce the current Jackpot.(details below)

2. Starting with the very first sound you will play, or if you are on the second one, after someone guessed the first, you need to set the jackpot at a base figure. For the sake of this example we'll use $500.

3. You've announced the times your going to play and here comes the first one. Announce on the air that you are taking caller 10 on the studio lines for a shot at the Secret Sound. Give no clues or the jackpot amount.

4. You've got caller 10 on the line. Chit chat about where they are calling from and then ask if they are ready for a shot at the Secret Sound. Of course they are so you say, 'But first I need to know how much is currently in the Secret Sound Jackpot! If they say $500 (or current amount) they move on to round two of the call. If not, they loose their chance, you give them a cheep parting gift, (T-shirt), and then you announce that you are adding another $50 to the jackpot which makes the new jackpot $550. A shot at the sound requires that listeners know the current jackpot amount.

5. If the caller gets the jackpot amount right, on to phase two. This is where they get a shot at the jackpot and the entire audience gets a chance to hear the sound again. Play the sound, and let the caller guess. If it's correct, you blow the whistles and ring the bells and show them the money. If the miss it, throw the parting gift at them and kick in the customary $50 to the jackpot. Review the amount on the air, and dump the caller.

6. Before you move on to whatever's next, tell the listeners at what time in the morning they can hear the times in which the game will be played each day.

7. It's a good idea to review the jackpot about once an hour so the dial surfers get a chance to hear the fact that you are giving away cash.

8. Keep the answers strictly confidential. Judges will be needed to settle wording disputes on answers so pick them carefully.

9. It's also reccomended that you select three or four key words the answer must contain.

10. Be advised! We had jackpots climb to 4 and 5 thousand dollars this past year, and that's only playing 3 times a day M-F and 2 on Sat.

11. Also, since we played durring book, we played every hour on Thursday (Arbitron call back day) .

Examples of sounds:(we used these)

  • Keys being thrown into a glass ashtray

  • Base ball being thrown into a ball glove

  • Basket ball being droped into a trash can full of foam peanuts

    Remember be creative!!! It may also be necessary to give a clue now and again (especially when the cash amount gets high).


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