Let's check out the print media statistics. We'll investigate newspapers, leaflets, and free-distribution newspapers.
Newspapers and magazines are often required to announce the number of issues printed and distributed on an annual basis.
How do you read a newspaper? More than likely, you don't read it from cover to cover. You know the sections or features that you want to read, and you skip all the rest. You just don't have time for it. Many people also train themselves to ignore the advertisements. They don't even see them.
I don't know about you, but I stopped subscribing to nearly all of the magazines that I used to receive. They would accumulate and wait for me to get to them When I Get More Time. Periodically I gave away magazines.
Freebie newspapers are often distributed in stacks in stores or other central locations. People take bunches of them, and children scatter them around. When a freebie newspaper announces a distribution of hundreds of thousands, that is really correct. However, the number that arrive in the hands of actual readers is questionable.
Leaflets are distributed in a similar way - in stacks at central locations, in mailboxes, and just left for people to take on flat areas. They are treated as what they are - junk mail - and generally ignored.
In contrast, Jewish Groups postings are read by all of the subscribers.
Read more about Jewish Groups circulation statistics
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