HCPrac

5/10/99

Marketing

Questions from Public

1. had surgery already
2. have to go forever
3. chiropractic/quacks/not real doctors
4. bad experience w/chiropractic
5. why child need chiropractic
6. MD/PT said not to
7. Not enough education
8. Ambulance chasers
9. $/insurance won't pay
10. cracking sound/it hurts
11. been to doctors, they don't help
12. what does chiropractic do
13. my back is fine
14. too expensive
15. why student when I can go to someone experienced
16. chiropractic didn't work
17. no scientific proof
18. difference b/w mix and straight
19. I can pop my own back
20. Will you break my neck
21. How can chiropractic help allergy
22. I can get massage instead
23. My problem is in my extremity
24. Why do you have x-rays
25. You think you can cure everything

Consultation

• First Impressions

• Office set up
• Doctor attire
• Sounds, colors, smells

• Bond w/pt

• Find common ground

• Find C/C

• Drops hints that they are there b/c someone told you about Chiropractic

• Good handshake and eye contact
• Make sure to touch the area of pain
• Go into a Hx
• Need to get feedback from the patient to see how they are responding to what you are telling them
• Try to end the conversation on a positive note
• Need to dig for symptoms and chronically