Supermarkets have sprung up all over Israel.
Whereas before there was people used to do all of their shopping in a makolet - a little Ma-and-Pa store, a small local Ma-and-Pa store, today larger shopping chains have sprung up and they compete among themselves for lower prices.
Interestingly based on the advertisements you would believe that each store has the lowest prices and that people should not bother to shop elsewhere because no place has prices as low as them.
Everybody has the lowest prices.
But the prices are different and certain stores cater to certain parts of the population, not just those who want lower prices but those who want special hashgacha for their food. Granted, the variety and selection is not the same as some of the major warehouse outlets or large stores abroad, but compared to the original little shops that existed not too long ago, these stores are very large indeed.
The names of the stores have also changed. They usually have the word zol in them, meaning cheap. That's right. People are looking to save money and whether the store is really cheap or not is not the point, but it certainly has the word cheap is part of the name.
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