Desktop publishers are often asked to design advertisements. Use the following guidelines in order to start, and then add your own ideas, as well as those from previous clients.
Block off the parts of the page for advertising before putting in the printed text. The organizational material should be edited to fit within the constraints of those advertisements.
Advertisements should have a larger typeface and less text than other documents. Advertisements with only a few well-selected words are generally more effective than others with a great deal of wonderful explanations, splendid verbiage, and a full description of why the product is superior. People are not going to read long advertisements.
Advertisements should appeal to the simplest levels of reader. They should require only minimal reasoning or thinking.
Think how you read advertisements. You skip over most ads in newsletters, bulletins and newspapers. A few advertisements do catch your attention, either because you are looking for a certain product, or because there is something inherently attractive about the advertisement itself.
You might think that an advertisement with a lot of text, does indeed look interesting and nice � and you will promise yourself to get to it When You Have Time.
You can assume that others will relate to the advertisements in a similar way.
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