Ibanez Announces New 7-String Guitars

July 24, 1999 - Nashville will again see the unveiling of new Ibanez 7-string guitars. For Korn-style players the basswood, fixed-bridge RG7421, features a drier, edgier tone. It's also the least expensive 7-string Ibanez has ever offered. For the Limp Bizkit kind of player, the mahogany AX7521 is rich in low mids and comes equipped with super high output pickups. "But we haven't gone totally crunch crazy," remarked Bill Reim, Vice President of Marketing at Ibanez. "For the young progressive player, our new S7420 is equipped with low distortion humbuckers and the Lo-TRS7 locking trem. Nor have we forgotten acoustic players: our AJ307CE acoustic has been upgraded with the Fishman Prefix EQ."

Specifications:

Ibanez AX120 Electric Guitar

The new AX120BK features a bolt-on neck with a bound neck and a fixed bridge that loads through the body. Two colors, Gray Nickel and Black, are available Continued Mr. Inoue, "The reign of retro has ended. Younger players, especially heavy rock players, are looking for something different. And that's one big reason why the AX design has already done so well."

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Ibanez Introduces Jam Pack Jr. Acoustic Value Package

July 24, 1999 - The Jam Pack family of one stop guitar value packs now has a new junior member, naturally enough named the Jam Pack Jr. The Jam Pack Jr. contains all the main Jam Pack components -- guitar, electronic tuner, instruction book and video, chord chart, picks and accessory pouch -- all packed in one box featuring eye-catching graphics.

"We want our dealers to reach even more customers," remarked Ritchie Umemura of the Ibanez Acoustic Guitar division, "so the Jam Pack Jr is at an even lower price point than the affordable Jam Packs. Plus we have a version with a Spanish instruction video." The new Jam Pack Jr. is available in three versions: JR1SM Grand Concert Steel String, JR1CL Nylon String, and JR1CLSP Nylon String with Spanish video.

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Ibanez STW Very Limited Edition 6/7-String Double Neck

July 24, 1999 - Along with two brand new 7-strings, Ibanez is also showing a very Limited Edition 6/7 Double Neck at the Nashville NAMM show. "This is our first double neck since the early 80's when we had the Studio and Artist 6 and 12 string double necks," said Masashi Inoue of the Ibanez Electric Guitar Divsion. "The S mahogany body is perfect for a double neck. It's a lot more comfortable and lighter than the old Artist double neck--which was very heavy--but you've still got the sustain and warmth of mahogany."

At press time only 12 STW double necks were allocated for the U.S. market.

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