.Ingest, Promulgate, Intimate Relations. A selection of synonyms for Consume:
Use up, Squander, Ingest, Devour, Spend, Absorb, Gobble, Guzzle, SwallowA selection of synonyms for Advertise:
Publicize, Promote, Communicate, Promulgate, ExposeA selection of synonyms for Sex:
Intercourse, Coitus, Fornication, Intimate relations, CopulationDamp paper sagging from a damper lamp post promulgated November 27th as Buy Nothing Day. This is an annual event that gets considerable notice by active anti-absorption groups. The poster, like its 1,456 brothers and politically correct sisters was printed up to fend off the thing they could call ingestion if they didn’t want to be repetitive. They are universal, and they might have some insight on this theory that came up the other day. If you have any info or comment on it, please email the editor. This is the theory as we came across it.
The four important F’s of human nature: Food, Fight, Fear and Fucking. Quickly browse the first three to see the advertising and production industry playing on elements of human nature. Food has been well exploited, just take a trip to your supermarket. Fight has been played upon by way of image. The idea of violence is sold in entertainment and in fitness. It bleeds into the next element; fear. Fear is the central theme exploited by such products as cars, home security systems, insurance and gun makers. These three represent areas of marketing where the association of the product to a basic element of human nature has outplayed the element itself. Hyper-relation has caused hysterical over-consumption for the sake of the idea of these elevated human F’s. But the nature itself now sits second to the association. Fine work, advertisers.
And then there was fucking. While associations with sex help sell everything from Tobasco sauce to perfume and then back to designer jeans, businesses (outside of condom manufacturers and exotic filmmakers) have yet to discover a way to make money on the act itself. It’s easy to see that they plan on approaching the last F the same way they did its siblings. They must make the idea of sex a bigger pleasure than sex itself. They must make the consumption of the idea of sex better to the user than the coition itself. This is a complicated process, one within its own midst as we type. The transition can be seen in ad-campaigns and movies. Both play on human associations with an image. That association prompts them to relate the image to the product, and then the consumer is stuck with $80 jeans. The jeans themselves represent hundreds of images associated to them in ads and movies and popular culture in general, but the squanderer is satisfied just having conquered the purchase. No need for sex anymore.
We suspect that, as far as pleasures go, sex will take a backseat to consumption within the next 22 years. The idea of sex by way of association will turn consumption into the “ultimate” pleasure, and leave sex as a number two priority.
We urge you to stop the cycle. For one meager day, do not buy a thing. Just one day. Instead of making the larger effort of convincing you to slow down completely, we just want you to take one day off and see how it feels. And if you don’t like it, you don’t have to do it again. No one loses.
The end of the peel...
... it only gets better after the first 100m.
