As a business person and/or Internet advertiser, you well know the story. In
any business, political topic or personal matter, you always have opposing
views. Based on the intensity of feeling or commitment, those views are
sometimes very, very strong on each end.
It appears that on the Internet, we have two opposing forces. There is the
"old guard", who still seem to think that the Internet is reserved for
education professionals, scientists, researchers and non-profit groups.
Then, there's you and I. Those who see the Internet as an amazing marketing
tool for pure profit.
The old guard will do everything possible to shut down your account, flame
you, send you mail bombs and viruses, if you make a simple mistake (i.e.
violate what THEY call "netiquette"), or if you try to exploit the awesome
potential of the Internet. More times than not, the old guard will win
at this war.
However, there are millions of Internet users who buy goods and services,
look for income opportunities...who want to establish a global presence on
the "Net" each day. In the end, WE will win, because the Internet is driven
by business...pure commerce. And just like in the horse and buggy days,
the new breed will prove that the Internet is THE place to do business.
It really boils down to this...if you want to increase traffic, sales and
profits, you must decide whether you will take a pro-business, yet
professional approach to Internet Marketing, or watch your profits go to
someone who does. If you are serious about your business and your $$$,
the choice is clear.
PROVEN FACTS.....
It's a proven fact that your best chance for attracting new business is
through direct e-mail. With a Web Site alone, posting through newsgroups
and registering with a few search engines, you may already know that
your sales and exposure is/will be much less than expected.
It's also a proven fact that if you do not know when or how to send large
quantities of e-mail, you will get flamed, and/or mail bombed and your
account WILL be closed.
The Internet has its share of traps, cyber-patrol spies, sysops, education,
government and non-profit organizations who are just waiting for a chance
to shut you down or post "Net Abuse" articles about you.
We've experienced the results of some of these so-called "responsible"
Net Citizens, from unlawful hacking, viruses, e-mail forgeries to smear
campaigns.
Nonetheless, direct e-mail, if coordinated with other Internet tools,
and performed correctly, has produced substantial results indeed.
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DOES INTERNET MARKETING VIA E-MAIL *R E A L L Y* WORK ?
Let's Investigate:
Publication - INTERNET WIRE - SAN FRANCISCO, CA
THE LARGEST UNSOLICITED E-MAILING IN HISTORY..............
It was NOT performed by the established mass mailing companies.
IT WAS PERFORMED BY XOOM SOFTWARE, an Internet Only Publisher of Small
business and consumer software products !!!
HOW MANY UNSOLICITED E-MAILS DID THEY SEND ?
SIX MILLION E-MAILS (6,000,000) !
WHAT WERE THEY SELLING ?
Believe it or not, they sell E-Mail Software to Guard Against
***UNSOLICITED E-MAIL @#@$!$@?***
The actual reprint of this article is available on the 'Net (check
the newslinx.com achives). They talk the talk, but when it comes
to generating immediate responses and profits, they do what they
tell you NOT to do !!
Even one of the Largest Software giants in the world sends out UCE
to those who have downloaded their FREE software.
So much for posting to Newsgroups and Search Engines exclusively for
generating profits !!!
And take a look at THIS:
Copyright ¼ 1997 Reuter Information Service
PHILADELPHIA (Feb 28, 1997 8:02 p.m. EST) - Reaching consumers through
electronic mail, rather than luring them to a World Wide Web site, will
be a key to success in doing business over the Internet, industry leaders
said Friday.
Speaking at a Wharton business school technology seminar, Internet firm
executives said advances in e-mail interactive capabilities and in targeting
capabilities of marketing databases will make e-mail a preferred method
of reaching customers.
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Log on to AOL, CompuServe, or any of the commercial on-line services,
and you will see pop up screens, banner ads and other pitches trying
to sell you some of the SAME type products and services that You are
marketing.
**DON'T BE FOOLED INTO THINKING THAT YOU HAVE NO RIGHT TO MARKET YOUR
SERVICES AND PRODUCTS ON THE 'NET TO GENERATE SUBSTANTIAL PROFITS**
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LET'S FACE A FEW MORE FACTS
1. SALES ARE INTRUSIVE BY NATURE. I can't think of a time when I welcomed
a salesman with open arms and said;
"OH PLEASE, take my money"
However, there's not a single thing that you or I own today..that was
not bought, sold, or marketed by SOMEONE.
2. SALES PROFESSIONALS ARE AMONG THE HIGHEST PAID PEOPLE IN THE WORLD.
It is a profession NOT for the thin skinned, or those who will not capitalize
or use innovative approaches.
3. EVEN IN OUR PERSONAL RELATIONSHIPS, WE MADE A DECISION TO BE WITH ONE
PERSON OVER ANOTHER...WHY? BECAUSE WE WERE PERSUADED BY SOMETHING...
WHATEVER IT WAS, WE WERE HOOKED :)
4. Marketing to the masses will generate profits - whether it is on the
radio, television, magazines or the newspaper.
*****And definitely on the 'Net*****
5. If you have a product or service that you have sold to one person,
you can sell it to thousands...IF it is done correctly.
This all boils down to one thing... the Internet is huge indeed, but just
like in any other business, if you want to earn and KEEP your profits,
you MUST do so professionally, ethically and with a vision of long
term results.
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THE BEST WAY TO ADVERTISE ON THE INTERNET
We have kept accurate statistics from sending millions of e-mail messages.
From Web Site announcements to building Network Marketing downlines.
From computer software and hardware sales to consulting and all types
of professional services.
This is what you MUST do in order to generate profits on the 'Net:
1. Have an established audience, who WANTS to receive information about
your specific product or service, IN COMBINATION with a large base of
potential clients to offer your product or service to.
2. Because of the general make up of Internet users, you MUST prepare
a message completely different from usual newspaper ads, card decks or
direct snail mail.
3. Your initial message must be genuine and void of hype or claims even
MILDLY unbelievable. It's not what you say..it's HOW you say it.
4. You must provide immediate, detailed information about your product
or service to those potential clients who indicated an interest in your
initial message.
5. To those users who do not wish to receive commercial e-mail, you must
give them an easy method of being removed from your list. You MUST in
fact remove them...AND follow up with them to confirm the removal.
6. You must follow up with those potential clients who received detailed
information about your product or service but did not act upon your offer
the first time. WHY ?
a. Most people will forget up to 67% of what they have read if they do
not act within 24 hours. After 72 hours, you have lost over 80%
effectiveness.
b. You must provide additional information or incentives up to three
times before someone will commit to your offer.
c. You must know how and why people act upon one offer and not another,
even though the two offers may be virtually identical.
In approximately two years, we have developed a proven marketing strategy
that works on the Internet. And we guarantee results.
* We compile and prepare an e-mail list based on your particular
business needs, your market and other criteria.
* We deliver your mail at a high volume, using a scheduled, strategic
and tactical approach.
* We receive your mail, sort it, check it for remove requests, viruses
and mail bombs. We then forward your e-mail to you, or allow you to
remotely logon to our service and download nothing but your POSITIVE
LEADS and/or ORDERS.
* We provide you with as many Info-On-Demand (autoresponders) accounts
that you may need.
* We THEN place all of your potential clients on a sophisticated
mailing list server, and assist you with follow up to those
interested users who did not act upon your first offer. We HELP
YOU BUILD A LARGE *SUBSCRIBED MAILING LIST* FOR YOUR BUSINESS.
Your subscribed client base can be 100 or 100,000. We'll make
your client follow up, support and re-sell opportunities as simple
as logging on and sending a Single E-Mail.
* If you need additional services, such as:
- FTP Services
- Anonymous & Forwarding E-Mail Accounts - Web Pages with Order Forms
- Personalized E-Mailing
- Mailing List Management
- Electronic Billing & Processing
- Remote E-Mail - Autoresponder Access - Microsoft Front Page Web
Compatibility
- Secure Server Technology
**ALL SETUP FEES WAIVED ON OUR TOTAL TURNKET WEB HOSTING/E-MAILING PACKAGE THIS
MONTH**
We are your Internet Business Connection. We cater to Business
and Professional Internet Marketers only, and we have every tool
that's required to make your Internet Marketing a Success.
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WE WILL NOT
1. Provide illegal or unethical e-mailing software or services.
These "short cuts" only hurt the credibility of your business,
are misleading, and has proven to provide NO long term success.
2. Expose your personal e-mail account to flamers and mail bombers.
We handle all incoming and outgoing e-mail on our own in-house dedicated
servers. We are ISP's and IPP's.
3. Ignore an e-mail recipient's request to be removed from a mailing
list. There is no excuse to send e-mail to recipients who have asked
not to receive commercial e-mail. We monitor and enforce effective
and virtually error-free removals.
4. Use dial-up or "throwaway accounts". This is a very unprofessional
method of marketing and simply does NOT produce lasting results.
5. Claim some kind of magical or mystical "fix", or a "get-you-rich-
quick-while-you-wait" formula. There's no gimmick that you can buy that
will lead to a long-term success....on or off the Internet.
OUR GUARANTEE
We provide a Total Assurance GUARANTEE, based on response rate, sales,
or other criteria. We will guarantee a set number of positive responses, sales,
etc., or guarantee a rate of response.
* If you do not receive a satisfactory result with us, we guarantee to
perform an additional mailing or you can promote a different product or
service, AT NO ADDITIONAL COSTS *
* Your business is important to us, and we want to do everything to
insure that our relationship with you is lasting and mutually profitable.
I WANT YOUR BUSINESS, AND I'LL PROVE IT...CONTACT US AND JUDGE FOR
YOURSELF.
- OUR SERVICE IS NOT THE LOWEST PRICED AROUND
- I HAVE A PRONOUNCED SOUTHERN DRAWL, AND
- I DOUBT IF I'LL EVER WIN ANY POPULARITY CONTESTS...BUT
- I DO TAKE YOUR BUSINESS AND INTERNET MARKETING VERY SERIOUSLY
- WE HAVE KEPT VERY ACCURATE STATISTICS FOR REPEATABLE AND POSITIVE
RESULTS - GUARANTEED
- ALL OF OUR FEES ARE BASED ON YOUR SPECIFIC PROMOTION AND YOUR
REQUIREMENTS..WE DO NOT USE A ONE-SIZE-FITS ALL APPROACH, AND WE
CAN ARRANGE PAYMENT TERMS...PLEASE CALL FOR DETAILS
- WE MAINTAIN A STABLE AND RELIABLE DEDICATED CONNECTION WITH
FOUR IN-HOUSE MAIL SERVERS AND OUR OWN PRIMARY AND SECONDARY
DNS SERVERS
- WE CAN PROVIDE IMMEDIATE SERVICE AND SUPPORT TO YOU. IF YOU ALREADY
HAVE AN AD THAT WORKS, YOU WILL BE RECEIVING POSITIVE RESPONSES AND
SALES WITHIN 24 HOURS
Now...Let's Do This ;)....
Internet Response Systems
COLUMBIA, SC USA
mailto:support@m1.intersponse.com
800-465-5888 (toll-free)
803-749-2967
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P.S. See 'ya in the jungle ;)
Internet Response Systems
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