MM#10

#10 . July 14. 1997 .

Please let me know if I made a mistake in sending this to you. I
WILL correct it.

As a business person and/or Internet advertiser, you well know the
story. In any business, political topic or personal matter, you always
have opposing views. Based on the intensity of feeling or commitment,
those views are sometimes very, very strong on each end.

It appears that on the Internet, we have two opposing forces. There
is the "old guard", who still seem to think that the Internet is reserved
for education professionals, scientists, researchers and non-profit
groups. Then, there's you and I. Those who see the Internet as an amazing
marketing tool for pure profit.

The old guard will do everything possible to shut down your account, flame
you, send you mail bombs and viruses, if you make a simple mistake (i.e.
violate what THEY call "netiquette"), or if you try to exploit the awesome
potential of the Internet. More times than not, the old guard will win
at this war.

However, there are millions of Internet users who buy goods and services,
look for income opportunities...who want to establish a global presence on
the "Net" each day. In the end, WE will win, because the Internet is driven
by business...pure commerce. And just like in the horse and buggy days,
the new breed will prove that the Internet is THE place to do business.

It really boils down to this...if you want to increase traffic, sales and
profits, you must decide whether you will take a pro-business, yet professional
approach to Internet Marketing, or watch your profits go to someone who
does. If you are serious about your business and your $$$, the choice is clear.

PROVEN FACTS.....

It's a proven fact that your best chance for attracting new business is through
direct e-mail. With a Web Site alone, posting through newsgroups and registering
with a few search engines, you may already know that your sales and exposure
is/will be much less than expected.

It's also a proven fact that if you do not know when or how to send large quantities
of e-mail, you will get flamed, and/or mail bombed and your account WILL be closed.

The Internet has its share of traps, cyber-patrol spies, sysops, education, government
and non-profit organizations who are just waiting for a chance to shut you down or
post "Net Abuse" articles about you.

We've experienced the results of some of these so-called "responsible" Net Citizens,
from unlawful hacking, viruses, e-mail forgeries to smear campaigns.
Nonetheless, direct e-mail, if coordinated with other Internet tools,
and performed correctly, has produced substantial results indeed.

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DOES INTERNET MARKETING VIA E-MAIL *R E A L L Y* WORK ?

Let's Investigate:

Publication - INTERNET WIRE - SAN FRANCISCO, CA

THE LARGEST UNSOLICITED COMMERCIAL E-MAILING IN HISTORY.......

It was NOT performed By Telysis Communications Ltd
It was NOT performed By Cyber Promotions
It was NOT performed By Eartstar
It was NOT performed By John Q Business Person

IT WAS PERFORMED BY XOOM SOFTWARE, an Internet Only Publisher of Small business
and consumer software products !!!

HOW MANY UNSOLICITED COMMERCIAL E-MAILS DID THEY SEND ?

SIX MILLION E-MAILS (6,000,000) !

WHAT WERE THEY SELLING ?

Believe it or not, they sell E-Mail Software to Guard Against
***UNSOLICITED E-MAIL !!@#@$!$@?***

The actual reprint of this article is available on the 'Net (check the newslinx.com
achives). They talk the talk, but when it comes to generating immediate responses
and profits, they do what they tell you NOT to do !!

Even one of the Largest Software giants in the world sends out UCE to those who
have downloaded their FREE software.

So much for posting to Newsgroups and Search Engines exclusively for generating profits !!!

And take a look at THIS:

Copyright 1/4 1997 Reuter Information Service
PHILADELPHIA (Feb 28, 1997 8:02 p.m. EST) - Reaching consumers through electronic mail,
rather than luring them to a World Wide Web site, will be a key to success in doing
business over the Internet, industry leaders said Friday.

Speaking at a Wharton business school technology seminar, Internet firm executives said
advances in e-mail interactive capabilities and in targeting capabilities of marketing
databases will make e-mail a preferred method of reaching customers.

*******************************************************************

Log on to AOL, CompuServe, or any of the commercial on-line services, and you will see
pop up screens, banner ads and other pitches trying to sell you some of the
SAME type products and services that You are marketing.

**DON'T BE FOOLED INTO THINKING THAT YOU HAVE NO RIGHT TO MARKET YOUR
SERVICES AND PRODUCTS ON THE 'NET TO GENERATE SUBSTANTIAL PROFITS**

******************************************************************

LET'S FACE A FEW MORE FACTS

1. SALES ARE INTRUSIVE BY NATURE. I can't think of a time when I welcomed a salesman
with open arms and said;

"OH PLEASE, take my money"

However, there's not a single thing that you or I own today..that was not bought, sold,
or marketed by SOMEONE.

2. SALES PROFESSIONALS ARE AMONG THE HIGHEST PAID PEOPLE IN THE WORLD.
It is a profession NOT for the thin skinned, or those who will not capitalize or use
innovative approaches.

3. EVEN IN OUR PERSONAL RELATIONSHIPS, WE MADE A DECISION TO
BE WITH ONE PERSON OVER ANOTHER...WHY? BECAUSE WE WERE PERSUADED
BY SOMETHING... WHATEVER IT WAS, WE WERE HOOKED :)

4. Marketing to the masses will generate profits - whether it is on the radio, television,
magazines or the newspaper.

*****And definitely on the 'Net*****

5. If you have a product or service that you have sold to one person, you can sell it to
thousands...IF it is done correctly.

This all boils down to one thing... the Internet is huge indeed, but just like in any other
business, if you want to earn and KEEP your profits, you MUST do so professionally, ethically
and with a vision of long term results.

*******************************************************************

THE BEST WAY TO ADVERTISE ON THE INTERNET

We have kept accurate statistics from sending millions of e-mail messages.
From Web Site announcements to building Network Marketing downlines. From
computer software and hardware sales to consulting and all types of professional
services.

This is what you MUST do in order to generate profits on the 'Net:

1. Have an established audience, who WANTS to receive information about
your specific product or service, IN COMBINATION with a large base of potential
clients to offer your product or service to.

2. Because of the general make up of Internet users, you MUST prepare a message
completely different from usual newspaper ads, card decks or direct snail mail.

3. Your initial message must be genuine and void of hype or claims even MILDLY
unbelievable. It's what you say...AND HOW you say it.

4. You must provide immediate, detailed information about your product or service
to those potential clients who indicated an interest in your initial message.

5. To those users who do not wish to receive commercial e-mail, you must give them
an easy method of being removed from your list. You MUST in fact remove them...AND
follow up with them to confirm the removal.

6. You must follow up with those potential clients who received detailed information
about your product or service but did not act upon your offer the first time. WHY ?

a. Most people will forget up to 67% of what they have read if they do not act within
24 hours. After 72 hours, you have lost over 80% effectiveness.

b. You must provide additional information or incentives up to three times before someone
will commit to your offer.

c. You must know how and why people act upon one offer and not another, even though the
two offers may be virtually identical.

In approximately two years, we have developed a proven marketing strategy that works on
the Internet. And we guarantee results.

* We compile and prepare an e-mail list based on your particular business needs, your
market and other criteria. We were the FIRST company to stress the use of a quality,
NOT quantity based e-mail advertising strategy, when all of the others subscribed to
the "throw enough against the wall and something might stick" approach.

* We deliver your mail at a high volume, while using a scheduled, strategic and tactical
approach. You don't have to send out a ton of untargeted e-mail to get results.

* We receive your mail, sort it, check it for remove requests, viruses and mail bombs.
We then forward your e-mail to you, or allow you to remotely logon to our service and
download nothing but your POSITIVE LEADS and/or ORDERS.

* We provide you with as many Info-On-Demand (autoresponders) accounts that you may need.

* We THEN place all of your potential clients on a sophisticated mailing list server, and
assist you with follow up to those interested users who did not act upon your first offer.
We HELP YOU BUILD A LARGE *SUBSCRIBED MAILING LIST* FOR YOUR BUSINESS.
We'll even automate your client follow up, or customize a system for you to do it at will.

--If you need additional services, such as--

* FTP Service
* Anonymous & Forwarding E-Mail Accounts - Web Pages with Order Forms
* Personalized E-Mailing
* Mailing List Management
* Electronic Billing & Processing
* Remote E-Mail - Autoresponder Access - Microsoft Front Page Web
Compatibility
* Secure Server Technology

We are your Internet Business Connection. We cater to Business
and Professional Internet Marketers only, and we have every tool that's
required to make your Internet Marketing a Success.
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WE WILL NOT

1. Provide illegal or unethical e-mailing software or services.
These "short cuts" only hurt the credibility of your business, are
misleading, and has proven to provide NO long term success.
2. Expose your personal e-mail account to flamers and mail bombers.
We handle all incoming and outgoing e-mail on our own in-house dedicated
servers. We are ISP's and IPP's.
3. Ignore an e-mail recipient's request to be removed from a mailing list.
There is no excuse to send e-mail to recipients who have asked not to receive
commercial e-mail. We monitor and enforce effective and virtually error-free
removals.
4. Use dial-up or "throwaway accounts". This is a very unprofessional method
of marketing and simply does NOT produce lasting results.
5. Claim some kind of magical or mystical "fix", or a "get-you-rich- quick-
while-you-wait" formula. There's no gimmick that you can buy that will lead
to a long-term success....on or off the Internet.

OUR GUARANTEE

We provide a Total Assurance GUARANTEE, based on response rate, sales, or other
criteria. You are assured of a minimum sales rate or response rate.

* If you do not receive a satisfactory result with us, we guarantee to perform
an additional mailing or you can promote a different product or service, AT NO
ADDITIONAL COSTS *

* Your business is important to us, and we want to do everything to insure that
our relationship with you is lasting and mutually profitable.

I WANT YOUR BUSINESS, AND I'LL PROVE IT...CONTACT US AND JUDGE FOR YOURSELF.

* OUR SERVICE IS NOT THE LOWEST PRICED AROUND
* I HAVE A PRONOUNCED SOUTHERN DRAWL, AND
* I DOUBT IF I'LL EVER WIN ANY POPULARITY CONTESTS...BUT
* I DO TAKE YOUR BUSINESS AND INTERNET MARKETING VERY SERIOUSLY
* WE HAVE KEPT VERY ACCURATE STATISTICS FOR REPEATABLE AND POSITIVE
RESULTS - GUARANTEED
* ALL OF OUR FEES ARE BASED ON YOUR SPECIFIC PROMOTION AND YOUR REQUIREMENTS..WE
DO NOT USE A ONE-SIZE-FITS ALL APPROACH, AND WE CAN ARRANGE PAYMENT TERMS...PLEASE
CALL FOR DETAILS

* WE MAINTAIN A STABLE AND RELIABLE DEDICATED CONNECTION WITH   FOUR IN-HOUSE MAIL
SERVERS AND OUR OWN PRIMARY AND SECONDARY DNS SERVERS
* WE CAN PROVIDE IMMEDIATE SERVICE AND SUPPORT TO YOU. IF YOU ALREADY HAVE AN AD
THAT WORKS, YOU WILL BE RECEIVING POSITIVE RESPONSES AND SALES WITHIN 24 HOURS

Now...Let's Do This ;)....
Telysis Communications Network
COLUMBIA, SC USA

mailto:support@telysis.net
803-749-4344
803-749-4345 (phone/fax)
800-465-5888 (toll-free)
803-749-2967 (AFTER HOURS EST)

HI!,

Just thought I would drop you a note letting you know of an
incredible opportunity that I came across lately.

I have been amazed at the success I have had with this system.
Please email me if you are interested, or better yet visit the web site at

http://www.mlmers-ad-net.com/success/tsc3136.htm

This is a private club. I am currently offering a free bulk
mailer to the first ten people that sign up with me.
This is not a pyramid scheme either. E-mail for details.

Thanks,

Derek Hart
hart62@net-net-net.com

The Capital Internet Group is pleased to announce its initial equity offering.

We are in the business of helping businesses to save money when seeking
capital or growth through mergers, acquisitions, and initial public offerings.

We execute through our NASD/SIPC broker-dealer subsidiary, and have
recently acquired the Mutual Fund Channel, which allows us to apply Internet
"Push" technology to provide free information to mutual fund investors, while
saving considerable money for mutual fund providers.

If you are a serious investor seeking a rapid-growth investment, please visit
our web-site complete documentation on the limited offering:

http://www.CapNetGrp.com/offering

or call us at (001) 954-788-0700; We would like very much to speak with
you in person.

Sincerely,

Chris Pernicano
Vice President / CFO

NEW E-MAIL LISTS
Cleaned to "Remove List" of 2 Million
Less than $7.00 for 25,000 E-mail Addresses
TO ORDER: Go to or click on:
http://www.super.arcturus.net/ordl.htm

To be removed from future mailings
E-mail to: enhance@arcturus.net
Put REMOVE in subject line