An ad for Wren's Department Store, Springfield, Ohio, 1954,
featuring my fashion illustration.
Virtually a lost art now, this type of illustration made newspaper ads truly works of art, until photography took over, and was considered cheaper, although in my opinion, certainly not better, definitely not as eye-catching. Each department store then had its own art department, with its own style of art work, with artists known in the trade by their style. I was noted for my renditions in Craftint, a black and white type of illustration, utilizing a special type of crosshatched paper, on which shading was brought up by treating it with two different developing liquids... one for light shading, another for dark shading. Along with whites, and blacks produced by India ink, the work was crisp, and relatively inexpensive to print compared to halftones which were then created with watercolor 'lamp black.' |