2. clarity of language

3. an important moral message

4. sincerity

5. melodiousness of language

6. archetypal significance

7. a theme almost everyone can identify with (i.e., universality)

8. Psychological insightfulness

9. largeness of scene (or vision)

10. apparent craftlessness

11. unabashed artfulness

12. complexity

13. narrative interest

14. cleverness