I should probably describe the ad in a little more detail: it was made by
splicing together cutouts from various Absolut Vodka magazine ads, and it
depicts the Absolut bottle sitting on an ice rink clad in the velvety PoC
outfit. As Eda said when she saw it, the bottle is tall and thin, like
Aleksei, so there is a vague resemblance. However, the idea behind the ad
is to present a authoritative, tongue-in-cheek statement about Aleksei's
"absolut" excellence, not to imply any endorsement of any product or
lifestyle (copyright lawyers take note :-) -- Sarah
