| ASSIGNMENTS |
ASSIGNMENT - Due 1/19/2000 - Your assignment is to analyze the marketing performance of two firms: one that has performed well, and one that has done poorly (e.g., Wal-Mart & Sears). Both firms should be in the same industry to make the comparison easier. You should summarize the marketing strategy, strengths and weaknesses of each firm. Then compare and contrast the the marketing strategy of the two firms.
ASSIGNMENT - Due 1/24/2000 - You are to read Chapter 2 as if you are going to take a quiz. Your assignment is to answer "Discussion Questions 2 & 3 at the end of Chapter 2 on pg. 47. (3-8 pages).This assignment must be typewritten and submitted to me at the beginning of class on Monday, January 24, 2000.
ASSIGNMENT - Due 2/7/2000 - You are to read Chapter 3 as if you are going to have a quiz (that is a possibility). Your are to respond to two (2) of the "Discussion Questions" on pg. 74 at the end of Chapter 3. This assignment is to be 100-300 words per question.
ASSIGNMENT - Due 2/14/2000 - You are to read Chapter 5 as if you are going to have a quiz. Your are to respond to two (2) of the "Discussion Questions" on pg. 141 at the end of Chapter 5. This assignment is to be 175-300 words per question.
ASSIGNMENT - Due 2/21/2000 - You are to read Chapter 6 as if you are going to have a quiz. Your are to respond to"Discussion Questions #1 on pg. 172 at the end of Chapter 6. This assignment is to be 175-300 words per question.
ASSIGNMENT - Due 2/23/2000 - Your are to respond to"Discussion Question #3 on pg. 172 at the end of Chapter 6. This assignment is to be 175-300 words per question.
ASSIGNMENT - Due 2/28/2000 - Your are to read Case 1 "America Changing Demographics" on pg. 202 and respond to the four (4) questions at the end of the case. This assignment is to be 250-500 words.
ASSIGNMENT - Due 3/2/2000 - Your are to respond to one of the "Discussion Questions on pg. 201 at the end of Chapter 7. This assignment is to be 125-250.
ASSIGNMENT - Due 3/6/2000 - Your are to respond to one of the "Discussion Questions" on pg. 229 at the end of Chapter 8. This assignment is to be 150-250.
ASSIGNMENT - Due 3/20/2000 - Your are to respond to one of the "Discussion Questions" on pg. 257 at the end of Chapter 9. This assignment is to be 150-250 words.
IMPORTANT NOTICE
There will be class tomorrow Wednesday (4/5/2000) -
We have two (2) guests from Northwest Airlink. BE THERE AND DRESSED APPROPRIATELY. BE ON TIME! Since everyone is responsible for checking the webpage daily for assignments, NO EXCUSES WILL BE ACCEPTED! Please apprise your classmates of this change in plans. Your ASSIGNMENT for Wednesday 4/5/2000 is to respond to Review Questions 1 & 9 on pg. 257 at the end of Chapter 9. (150-400 words) This must be turned in at 10:00 a.m.
BE THERE!
