ADVERTISING ASSIGNMENT

Your assignment for Thursday, January 13, 2000 is to read Chapter 1 as if you are having a Quiz. You are to define the following "Key Terms" at the end of Chapter 1 on pg. 30. This assignment must be typewritten and submitted to me at the beginning of class on Thursday, January 13, 2000. NO EXCUSES!!!

KEY TERMS - advertising, audience, target audience, inelasticity of demand, marketing, marketing mix, market segmentation, product differentiation, economies of scale, brand loyalty, members of a trade channel, positioning, external position, internal poisition, primary demand stimulation, selective demand stimulation, private label brands, gross domestic product, value.

ASSIGNMENT - Due 1/25/2000

Bring three (3) advertisements to class from a magazine of your choice and discuss what the advertisements communicate about the designated products or services and what they communicate about the target audiences that they are intended for.

Find ads that fit the definition of primary demand, selective demand, direct response, and corporate advertising. What is the intended purpose of each type of advertising? Do the ads you selected achieve their objective? Explain why or why not.

Answer the following questions. (100-300 words for each question)

1. When can a firm use global advertising? How does global advertising differ from international advertising?

2. What does it mean when we say that advertising is intended to persuade? How do different ads persuade in different ways?

3. Give an example of an advertising campaign that you know has been running for more than one year. Why do some advertising campaigns last for years, whereas others come and go in a matter of months?

4. If a firm developed a new line of athletic shoes, priced them competitively, and distributed them in appropriate retail shops, would there be any need for advertising? Is advertising really needed for a good product that is priced right?

QUIZ - Chapter 1 ­ Tuesday, 1/25/2000

Quiz Chapter 2 - Tuesday 2/8/2000. Your assignment for Tuesday (2/8/2000) is to define all of the "Key Terms" at the end of Chapter 2 on pg. 61. Your second assignment is to respond to three (3) of the "Questions For Review and Critical Thinking" at the end of Chapter 2 on p. 62. Your response should be 100-300 words per question. Type All of It!!!

Tuesday 2/22/2000. Your assignment for Tuesday (2/22/2000) is to define all of the "Key Terms" at the end of Chapter 4 on pg. 122. Your second assignment is to respond to Experinetial Exercise #2 on p. 123 at the end of Chapter 4. Your second assignment should be 125-300 words.

Tuesday 2/29/2000. Your assignment for Tuesday (2/29/2000) is to define all of the "Key Terms" at the end of Chapter 5 on pg. 176. Your second assignment is to respond to Questions #3 & 4 on p. 176 in the "Questions for Review and Critical Thinking" section. Your second assignment should be 200-300 words.

Tuesday 3/20/2000. Your assignment for Tuesday (3/20/2000) is to define all of the "Key Terms" at the end of Chapter 6 on pg. 207. Your second assignment is to respond to Questions #3, #6, #10 on p. 206 in the "Questions for Review and Critical Thinking" section of Chapter 6. Your second assignment should be 200-300 words.