Syllabus Of Subjects

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MGT 160 Fundamentals of Management Introduction to Management Definition, nature, importance Planning Nature and purpose of planning, types of plans, the planning process, types of decisions, the decision-making process Organizing The organizing process, organization structure, authority, accountability, responsibility, organization charts, departmentation concepts, span of management, delegation Coordination Importance of coordination, coordination mechanisms Directing and Motivating Leadership styles, contingency approaches to leadership, theories of motivation Communication Model of the interpersonal communication process, channel of managerial communication, forms of organizational communication Control The control process, types of control methods, characteristics of effective control systems Management - Islamic Perspective Principles of Islamic management INS 210 Fundamentals of Insurance Nature of risk Concept of risk, related concepts, classification of risk, measurement of risk, risk management Nature of Insurance What is insurance, how does insurance work, functions of insurance, characteristics of insurable risks Scope of Insurance Life insurance, fire insurance, motor insurance, marine insurance, liabilit insurance, burglary insurance, other common types of insurance Legal Aspects of Insurance Essentials in insurance contracts, principles of insurance The Insurance Market and Associations Insurers (including Takaful and Socso), agents and brokers, lost adjusters and assessors, reinsurer, insurance associations Nature and Structure of Insurance Documents Proposal form, policy form, cover note, certificate of insurance, endorsment, renewal notice, claim form, completion note and discharge Consumer Protection/ Supervision of Insurance Role of the Director-General of insurance, Insurance act 1963 MKT 260 Fundamentals of Marketing Consumer Markets Influence on consumer behavior, buyer decision process Market Segmentation Targeting and Positioning Markets, general approach, basis for segmenting consumer, market-coverage alternatives, market positioning Designing Products What is a product, product classifications, brand decision, packaging, labelling, customer service decision, product line decision, product mix decision, new product development strategy, product life cycle strategies Pricing products Considerations and approaches, pricing strategies Placing Products Nature of marketing channels, store retailing, wholesaling, types of wholesalers Promoting Products Communication and promotion strategies, advertising, sales promotion, public relations, personal selling ETR 300 Business Entrepreneurship Introduction Entrepreneurship Concept Methods of identifying, analyzing and choosing of business ideas Business: Form, regulations and support system Guidelines in preparing a business plan Small and medium scal business management Marketing plan Operation plan Financial plan