Bachelor In
Business Administration
(Honours) (Marketing)
Course Structure

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Semester 1 No. Code Subject Credit hours 1. 2. 3. 4. 5. 6. MKT 510 ECO 510 MGT 510 FIN 540 QMT 365 CSC 270 Principle and Practice of Marketing Managerial Economics Business Management Principles of Financial Management Quantitative Methods in Management Computer Application in Business 3 3 3 3 3 3 Total 18 Semester 2 No. Code Subject Credit hours 1. 2. 3. 4. 5. 6. MKT 561 MKT 562 MKT 563 MKT 564 MKT 565 MKT 566 Consumer Behaviour Marketing Research Marketing Channels of Management Marketing of Agricultural Products Sales Management Marketing of Services 3 3 3 3 3 3 Total 18 Semester 3 No. Code Subject Credit hours 1. 2. 3. 4. 5. 6. MKT 610 MKT 611 MKT 612 MKT 613 MKT 614 MKT 649 Industrial Marketing Marketing Communication International Marketing Marketing Management Seminar in Social Issues of Marketing Business Policy & Decision Making 3 3 3 3 3 3 Total 18 Semester 4 No. Code Subject Credit hours 1. MKT 650 Industrial Attachment/ Project Paper 12