EA SPORTS is in the ring. On September 26, Lennox Lewis, one of 38 boxers featured in Knockout Kings, successfully defended his WBC Heavyweight title sporting a new sponsor, EA SPORTS. Lewis' corner men were decked out in EA SPORTS gear, while the champion successfully defended his title wearing a pair of EA SPORTS trunks. Watching this fight, even a casual observer could see that EA SPORTS is taking an aggressive stance in its approach to Championship Boxing.

"After I knock out Zeljko Mavrovic on September 26, I plan on fighting a few other boxers in Knockout Kings," said current WBC Champion Lennox Lewis prior to the fight. "I'd like to box the great fighters of the past like Ali, Joe Louis, and Sonny Liston. Those were all tough guys, and I want to see how I'd match up against them. I'd especially like to fight Evander Holyfield since it looks like the only way I'm going to be able to fight the man is in Knockout Kings!"

Because EA SPORTS recognizes Lewis' enormous popularity, Knockout Kings, will feature Lewis on the cover when the PlayStation^� Return often to EA SPORTS Ringside for more information about recent and upcoming fights featuring Knockout Kings current contenders and champions.