This is a humorous yet thought-provoking piece in the Washington Post on how the pursuit of "page hits" is affecting how and what we write. This mindset has infected many organizations, including my own; I'm STILL confused about what I'm supposed to be doing at work these days....
http://www.washingtonpost.com/wp-dyn/content/article/2007/08/17/AR2007081701717.html?hpid=opinionsbox1