Lecture #2, 6/10/97
Fundamentals of Visual Communication
The following outline is a guide only. Any material from the lecture
and readings (even if not covered in class) may be included on assignments
and exams.
I. Parts of the front page (terminology)
- teasers
- headline
- byline
- display head
- initial cap
- standing head
- index
- logo
- flag (also nameplate)
- reverse type
- infographic
- deck
- mug shot
- refer
- cutline
- jump line
II. Parts of an inside page (terminology) -- some also apply to front
page
- folio
- jump line
- liftout quote
- subhead
- gutter
- bastard measure
- sig
- standing head
- jump headline
- photo credit
- text
- sidebar
- cutoff rule
- cutout
III. The Tools of Visual Communication (esp. those used in this class)
- Computer
- calculator
- pica pole
- proportion wheel
- page layout software (Quark Xpress)
- drawing software (Freehand)
- photo editing software (Photoshop)
Most newsrooms use Macintosh, not IBM.
IV. Points and Picas
6 picas to the inch
12 points to the pica
72 points to the inch
V. Four basic elements of a page
- headlines
- text
- photos
- cutlines
VI. Headlines
Width in columns, Lines Deep
- 1 column, 3-4 lines deep
- 2 columns, 2-3 lines deep
- 3 columns, 1-2 lines deep
- 4 or more columns, 1 line deep
Coding formula
Types (styles) of headlines
- kickers
- hammers
- slammers
- raw wraps
- tripod
- sidesaddle heads
- downstyle
- flush left
- wide
- optional decks
VII. Text
- typeface
- size
- tracking
- leading
- indents
- justification
- depth of columns
VIII. Photos
- three basic shapes
- cutlines
IX. The Dummy